Chapter 1 : Communication Models
Shannon/Weaver Model of Communication
sender transmits info along a channel to a receiver O------>O sender channel receiver Emmert/Donaghy Model of Communication - acknowledges that communication always takes place in a context - two-way nature of communication feedback - info given as a response to a message, which serves as the basis for extending, curtailing, or improving communication processing - human transformation of stimuli/info into meaning - perception, motivation, reasoning models - mental or physical structure that represents experience of and knowledge about the world perception - the ability to see, hear, or become aware of something through the senses - comes from observation and understanding - influenced by perspective Constructionism - the theory that knowledge and meaning are derived from life experiences in a social world - reader create the meaning code - rules governing the reading of elements treatment (style) - often an expression of ideology not aesthetics aesthetics - a branch of philosophy concerned with the fundamental nature of beauty or taste, not with a specific style or arrangement of form representation - a depiction of something in a form other than the one which it originated |